Unique Selling Points

What are your Unique Selling Points?

When a company is determining how to advertise their products to consumers, they focus on its unique selling points – the things which make the product different from any other. It may be that it is smaller, lasts longer or tastes better than its competitors. The same principle applies to you when you are applying for a new job.

You need to think about your unique selling points (USPs). Why should an employer hire you above all other candidates? What can you bring that is unique or how can you add value to the position/company? What skills and experience do you have that will meet their needs?

Employers can receive hundreds of applications for each position, so it is important that you make your application stand out and get short listed for an interview.

Here are a few ways to help you to identify your USPs.

What are your skills?

List your skills and include everything you can possibly think of. It will pay off in the long run and could mean the difference between a potential employer inviting you for an interview or not!

What are your strengths?

List your key strengths. Think of all possible strengths that you can provide to a new employer. If you are a sales person, how many sales have you made in the last 6-12 months? If you are in operations think about any savings or new processes you have created that has saved money for your company. These things could be the deal makers in your new job.

Careers in the UK – Helping you to progress your career.